Diane Bjorklund launched Eventful Management Group as the capstone to a unique and distinguished career in creating and executing prestigious meetings and conferences for C-level executives. As Vice President of Events for Trade Show Executive Magazine, Diane led the inception and launch of three separate annual events for the exhibitions industry, attracting the hard-to-reach, and most sought-after show organizers. Along with her 20 years of experience, Diane brings strong relationships with the top vendors, sponsors and show organizers, to develop and deliver creative business strategies for her clients. She is a forward thinker, and an impeccable negotiator with an intense focus on bottom-line results. Diane has proven ability to leverage the newest strategies and technology available to increase media exposure and drive attendee engagement. She is accomplished in all aspects of meeting planning, including design, marketing and execution.